Google owned YouTube has announced a paid music and video subscription service called YouTube Red. The ad free tier will cost $10 per month and replace YouTube Music Key, as well as, deliver exclusive video content.
The paid tier will rise to $12.99 on iOS devices to cover Apple’s in-app purchase fee. YouTube Red will launch in the U.S. on Oct 28th with other countries to follow.
Subscribers will be free of ads when watching any YouTube video, as well as be able to stream unlimited music. Starting early next year, subscribers will also get access to exclusive content from some of YouTube’s top creators.
Some in the industry have complained about the size of the payments that YouTube pays to creators and rightsholders; and just as Spotify Premium pays higher royalties than its free ad supported version, a paid YouTube subscription service should boost payments as well.