Airline Virgin America is offering its customers free in-flight streaming of over 30 million songs, courtesy of Spotify.
The firm becomes the first U.S. airline to offer streaming access to Spotify’s entire music catalogue of over 30 million songs from 35,000 feet.
Once passengers have logged in to Virgin’s in-flight wi-fi, they will be asked to sign up or log in to their existing Spotify account and enjoy access to the entire Spotify music catalogue for free.
New Spotify users can also try out a complimentary one month premium account when signing up for a new account.
In addition, Spotify-provided song pools based on hundreds of millions of playlists to help Virgin America curate over 60 city-inspired music “Mood Lists” designed to ‘inspire and excite guests for their destination’.
These include New York’s “Empire State of Mind”, Chicago’s “Welcome to the Windy City,” all of which can also be found at virginamerica.com/spotify.
In a separate announcement, Virgin America will also offer a curated collection of daily NYTimes.com content onboard from March 2, 2016.
“Virgin America has always been about providing guests with the largest breadth of entertainment and more control over their in-flight experience, whether through the fleetwide WiFi we’ve offered since 2009 or the library of latest release films, live TV, videogames and MP3s available at every seat via our Red entertainment touch-screens,” said Virgin America Vice President of Brand Marketing and Communications, Abby Lunardini.
“With our new ViaSat WiFi, we’re excited to take this offering to the next level by offering guests the ability to stay informed with access to daily New York Times content and their favorite music with the entire Spotify catalogue at 35,000 feet.”
“At Spotify, we’re dedicated to finding ways to bring music into every part of consumers lives, wherever they are, whatever they’re doing, whatever their mood,” said Erin Clift, VP Global Marketing and Partnerships at Spotify.
“Partnering with Virgin America to provide guests with Spotify Mood Lists is an excellent way to enhance their experience and bring Spotify to flyers both in-flight and beyond.”